This advertisement is from the Fall/Winter 2009 collection. It is advertising Juicy's new fragrance called Viva La Juicy. This advertisement is aimed towards their target market (16-25 year old females) and also for any consumer who is shopping for a new fragrance. The girl looks as if she is in love with the fragrance almost like she can't set the bottle down.
This video advertisement is also from the Fall 2009 collection. It is advertising more towards the clothing/apparel section for men and women. This advertisement is also aimed for their target market, which is 16-25 age females. The video's title is Do The Don'ts; Make a Mess. The video shows how the main girl looks glamorous and everything around her is a mess, but a very fun mess.
The model's from both advertisements more than likely came from the following top modeling agencies: Ford Models, Elite Models, Wilhelmina, or IMG models. These four agencies are where most of the Juicy Couture models get recruited from.
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