Juicy Couture markets many items under many categories. They have both men and women collections, children's collections as well as a mix of fashion accessories including jewelry, handbags and swim wear (Leadwell). This is one reason that I enjoy this brand so much. A customer can walk into one of these stores and find anything they are looking for whether it be for them, their boyfriend/girlfriend, or child. The major target market is young adult females aging from about 16-25. This is my age group and this company really stands out to me with crowns and the color pink everywhere. It couldn't get any better than that.
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