In 2003 Juicy Couture was purchased by Liz Claiborne Inc. for an undisclosed multi-million dollar sum. This was quite an accomplishment for a company that sold track suits, "Juicy loves Martha," T-shirts and ruffled velvet tube dresses. (Leadwell). Today in 2010, Juicy Couture has come so far and has now become one of the most well known brands in the fashion industry. The products consist of the classic track suits (which now has many designs), velvet accessories such as purses and wallets, apparel merchandise, and also gorgeous jewelry. If you do not own anything from this brand, I highly recommend going out and purchasing one of these items.